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creator economy digital hustle Philippines TikTok food as identity platform capitalism small business survival Manila Southeast Asia tech-digital

400,000 Followers Loved the Lumpia. The Brand Money Left When a Food Hall Cloned the Set.

A Manila TikTok chef turned lumpia into a channel. A food-hall chain rebuilt the format with a hired crew, and the deals moved with it.

Ana Santos profile image
by Ana Santos
Updated
grilled meat on black grill
Photo: Alessandra Sio / Unsplash
Ana Santos profile image
by Ana Santos
Updated

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